Toikeon Parham, known professionally as Ms. Toi, is an American rapper. She is featured with Ice Cube on one of today's biggest hit songs. Released on the soundtrack for the feature films Next Friday and Save the Last Dance, "You Can Do It" became a major club hit in 2000, and its video received ample airplay on BET and radio stations across the nation.
Born in Chicago, Illinois, her family moved to Inglewood, California, when she was 11 years old. Toi attended and graduated from Inglewood High School.
Upon graduating from high school, she began pursuing an interest in hip hop. Her first studio recording, "Life Styles of the Rough and Sexy", was by her and Ronnie DeVoe, the nephew of her manager. She joined a rap group, Militia, and her performance on a remix of their track "Burn" led to further opportunities.
Toi's big break came when she was invited to record "You Can Do It" with Ice Cube and Mack 10. The song became a hit. Subsequently, Ms. Toi was signed to Universal Records. Her debut album, That Girl, was released a year later. It features multiple West Coast rappers, including E-40 and MC Ren, along with others like Nelly and The St Lunatics.
Now Ms.Toi is the owner and ceo of her own label G.O Entertainment Inc established in 2013 to continue to push her brand. Ms. Toi is also the host of her own radio show. The Lovely Radio Show was rebranded and now on all platforms with new music and special guest. Also the Real in the City album produced by Mike City released in 2020 has songs featured on Hulu series Woke and several other series and outlets.
The latest Mike City Ms. Toi collaboration is HBIC Work a 2021 release new video for Only California out now right here on the site.
Keep movin produced by Atoas Brown is featured in CW’s All American series. Ms. Toi keeps moving for sure you can see her in the Inglewood Martin Luther King Parade in 2022 with more music to come.
"Being independent comes with lots of work and it's great to have a team that helps me cover many aspects of the game such as the internet presence I now have." "I'm still going and standing firm on my square as a independent woman & as a WARRIOR in hip-hop continuing to make a difference in how we are represented."