Toikeon Parham, known professionally as Ms. Toi, is an American rapper. She is featured with Ice Cube on one of today's biggest hit songs. Released on the soundtrack for the feature films Next Friday and Save the Last Dance, "You Can Do It" became a major club hit in 2000, and its video received ample airplay on BET and radio stations across the nation.
Born in Chicago, Illinois, her family moved to Inglewood, California, when she was 11 years old. Toi attended Inglewood High School. After being expelled from school, she moved to Sacramento California, where she lived with an uncle and his family.
Upon graduating from high school, she began pursuing an interest in hip hop. She also performed with a group, Thick and the Girls, initially as a dancer. Her first studio recording, "Life Styles of the Rough and Sexy", was by her and Ronnie DeVoe, the nephew of her manager. She joined a rap group, Militia, and her performance on a remix of their track "Burn" led to further opportunities.
Toi's big break came when she was invited to record "You Can Do It" with Ice Cube and Mack 10. The song became a hit. Subsequently, Ms. Toi was signed to Universal Records. Her debut album, That Girl, was released a year later. It features multiple West Coast rappers, including E-40 and MC Ren, along with others like Nelly and producer Dame Grease.
Now Ms.Toi is the owner and ceo of her own label G.O Entertainment LLC established in 2013 to continue to push he brand. Releasing two albums and two singles so far under the label.
"Being independent comes with lots of work and it's great to have a team that helps me cover many aspects of the game such as the internet presence I now have." "I'm still going and standing firm on my square as a black woman & as a WARRIOR in hip-hop continuing to make a difference in how we are represented."
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G.O Entertainment LLC